Combining companies is one way to grow your business and strengthen its position in the market. However, acquisition best practices have many features, besides, it does not always occur voluntarily.
Best Practices in Acquisition Coordination
In confirmation of the fact that the problem of interaction between marketing and sales is of a serious nature, we present several statistical calculations of foreign studies from authoritative sources in recent years. At the same time, the problem of aligning marketing and sales is in the top 3 problems of almost any survey. The company should have a person responsible for both teams – a commercial director/director of business development/operational director or personally a CEO who can develop common rules of the game and maintain a balance between teams. If this person is not available, then a committee of sales managers may be a temporary option.
Among the best practices for acquiring a company:
- Assess Internal Capacity and Finances.
- Establish Goals and Objectives.
- Do Some Serious Research.
- Build the Best Team.
- Perform Rigorous Due Diligence.
- Prepare for the Transition and Integration.
- Obtain Necessary Rights, Permits, Licenses, and Accounts.
The best practices in acquisition coordination are characterized by advanced digital technologies, more mature consumer behavior, and relatively mature e-commerce markets, where values such as sustainable supply and labeling origins have become increasingly important in recent times. The first means that you are not buying a pure system, but a solution already prepared for this enterprise with documents, types of users, tasks, etc., specific to this enterprise. The most probable actions, in this case, are the departure of a contractor’s specialist to study the subject area and prepare a solution or inviting an expert in the subject area to obtain the necessary information from him.
The Description of the M&A Deal Process
If we compare the advanced approach to nature, we will understand that not only the strongest but also the most prolific species survive. Although physical stores maintained stocks of essential goods, e-commerce played a crucial role in supporting economic activity. The most powerful and fruitful ones probably describe the majority of people who are in almost any group in your organization. We have seen this over and over again in the field of systems engineering.
Every company wants to develop and extract more and more profit. To do this, you can go two ways:
- create a business yourself;
- buy another company or merge with it, that is, conduct an M&A deal.
The strongest and most prolific M&A deal process participants have often been doing their job for years, and they have a special way of doing that job. Asking them to try out new methods and tools is often useless because they don’t know how it will improve on the already great work they’re doing. Their practice will survive if we continue to impose a progressive approach on them.
The M&A deal process is an association of two companies that are completely different in the direction of doing business, which is not connected by a common market, resources, or production or sales relations. However, even such a merger can have a positive effect – there is a diversification of capital, optimization of cash flow management, and investment resources. Sometimes a conglomerate merger is caused by the company’s desire to develop a new, fast-growing market and gain a foothold in it.